The most valuable real estate on Earth isn’t Manhattan or Malibu. It’s the graveyard packed with people who never did what they really wanted. Don’t join them.
Be honest. Most of us aren’t living. We think we’re operating at 10/10, when in reality we’re at a simmering 6. We’re:
Waiting for things to slow down.
Waiting for motivation.
Waiting for That Thing™ to happen.
Waiting for the perfect job.
That’s where all the “I’ve been meaning to…” things go to die. Your half-written novel. That podcast you almost launched. Your “big ideas” are gathering dust in your Notes app.
Meanwhile, life’s moving fast. If you’re in your mid-30s reading this, you only have about 2,000 weeks left in your life.
You wanted to change the world. Instead, you subscribed to another newsletter about changing the world.
When people see someone else succeed, they think, “I could’ve done that.”
Yeah. Maybe. But you didn’t.
And that’s the only difference that matters.
Think of the dumb ideas that actually worked:
Post-it Notes — “What if we made glue that doesn’t really stick?”
Airbnb — “What if we let strangers sleep in our bed?”
Red Bull — “What if we sell a can of anxiety from Austria?”
Every one of them sounded stupid—until it didn’t.
The line between “dumb” and “brilliant” only exists after someone tries.
So if you’re sitting at a simmering six, staring at a folder full of “somedays,” here’s a thought:
Maybe it’s time. Because the dumbest thing you can do now—
is nothing.
(Les Brown’s writing inspired this)